Entrepreneurship: Why Partnering Up is a Good Idea – 2

Cont… I like to think of entrepreneurial strengths as spanning four systems, but there are so many different strength combinations that these systems aren’t always distinct from one another: one person can have strengths that make them suited to one part of one system and one part of another. The four systems I’m referring to are: the head, the heart, the hands and the voice.

successful partners

The Head

While Bill Gates was often called the head and Ballmer the heart of Microsoft, both of them were strategic thinkers. That’s what this system is about. Strategic thinkers are always thinking about possibilities and potential: what could be. They are always absorbing and analysing information to help teams make better decisions. They are future-oriented and planners that help make ideas likely to succeed.

There are many different strengths within “The Head” system. One person may tend to look at the past to identify avoidable mistakes in the future while another is constantly thinking in terms of growth. One person may see a grand future for your business while another sees the value of this vision in terms of how it can hold meaning and inspire others.

The Heart

These are the bond-builders, the people that know that relationships matter and that emotions move mountains. They attend to the human factor in every business and are the glue that holds teams and organizations together. Relationship-builders create the cohesion needed to create organizations that are greater than the sum of their parts.

A very positive person can help keep employees or stakeholders optimistic during a crisis while another person may have insight into what systems would create more engagement. Someone with strong communication skills is perfect for presentations while another is naturally insightful in terms of seeing who would be best doing what.

The Hands

Every great idea needs a great implementer. Actualizers or executors turn ideas into action: they’re about getting things done. Both Ballmer and Gates were implementers: Ballmer worked to marry the business and technical processes in Microsoft and Gates knew that he had to assign people to turn his strategic ideas into action.

It’s not just detail-orientedness that matters for implementation. Passing on a sense of purpose is a way to motivate others to get things done. A driven person may work tirelessly towards a goal while another sees the optimal configuration of people for a project to succeed.

The Voice

Are you the right person to showcase or present your business? Are you an influencer or maximizer? Some people are more naturally charismatic than others. They’re often extroverted, great networkers and can help your business reach a larger audience.

But introverts can be influencers, too. Someone that is naturally commanding can project authority and credibility when it is needed while another person may be good at helping others feel connected to goals or vision.

If you want to experience success, determine what your strengths and weaknesses really are and then think about how you might find an entrepreneurial partner that complements your strengths.

, , , , , , , , , , ,


  1. Entrepreneurship: Why Partnering Up is a Good Idea – 1 | Wealth Dynamics Unlimited - 21 May, 2015

    […] Wagner and Muller give other examples of such effective partnerships. Warren Buffet credits many of his successful investment decisions to his cohort, the “abominable no-man”, Charlie Munger. Munger’s cautiousness tempered Buffet’s enthusiasm. Pierre Omidyar and Jeff Skoll worked together to make eBay successful. Omidyar enjoyed the people-side of the business while Skoll implemented the business practices they needed to make the vision a successful reality. Cont… […]

Leave a Reply